“Who wants to be a millionaire” in Southeast Asia digital economy?

Southeast Asia is the new territory of “Gold Rush” for its burgeoning digital economy. So let us figure out the biggest and largest in the simplest Q&A fashion before we embark on the adventure of becoming a millionaire in the region (answers based on the 2018 report by Google and Temasek.

Q1: Which country in SEA is now the largest internet economy in terms of market size?

A: Indonesia

Q2: The most developed internet economy market at this stage in this region?

A: Vietnam (measured by the internet economy GMV as % of GDP)

Q3: Which sector is currently the largest and most established for the local internet economy?

A: Online travel


Q4: The most dynamic sector driving the growth of the digital economy?

A: E-commerce

Q4: The largest e-commerce market in the region?

A: Indonesia

Q5: The largest e-commerce players in the area?

Q6: Which sector of the internet economy attracts most of the funding?

A: Ride-Hailing

Q7: Name some of the current bottlenecks pending to be solved in order to unleash the full potential of SEA internet economy?


  • Internet infrastructure improvement
  • More money
  • Building consumer trust for internet services
  • Attract more talented professionals
  • Development of logistic network
  • Wider adoption of digital payment

Whether you really want to be a millionaire or just to impress your friends at the dinner table, the above basic knowledge should really help.


By: Cecilia Wu