China’s Tiger Parents are leveraging latest facial recognition as the new whip

China is the wonderland of developing AI-powered facial recognition technology. We already talked about the country is able to play it to the hilt (see link).

Leading startups have sprung up, and not just about the big 4 unicorns.

This time we are going to discuss a Shanghai-based startup called Emotibot. Established in August 2015, the baby company already raised more than USD30 million. The founder has a solid technical background who had served as Microsoft China’s partner engineering director for about a decade.

 

It started out to offer the AI-powered virtual assistant solution. In 2017, the milestone arrived when it became the vendor for VIP.com, one of China’s leading online e-commerce platforms.

Afterward, it has been growing rather quickly, signing different clients from diverse industries.

Today the company claimed itself to be a full-fledged AI solution vendor, covering from the virtual assistant,  facial recognition to advanced emotional analysis.

Below is a short demo of its emotion analysis capability.

 

The company is now seeking innovative application in the education sector. Tiger parents in China tend to send children to training classes after regular school for curriculum like Olympic math, English etc. Many parents would like to constantly monitor the performance of their children. So here comes a vast opportunity.

By collaborating with a local training school ONLY CHILD Group, the startup is pushing the pilot project of analyzing students’ face and emotion to evaluate their day to day study progress.

Below is a short video (in the Chinese language) for a glimpse of its functionality.

 

Basically, the solution allows face ID login for the class via mobile App then evaluates students:

  • Participation rate
  • Hands up frequency
  • Different types of emotion
  • Attention level
  • The intensity of vitality

Teachers and parents would usually get below assessment dashboard, thus those kids can no longer hide away their laziness or frustration.

A camera must be installed in front of the kids to assess their emotion in real time; whether they are upset, normal, tired, or passionate.

While in the west the whole idea of children’s face and privacy holds dearly for the parents, in China we are actually entering into a different paradigm. Chinese parents perhaps are more willing to trade personal privacy for academic controlling.

By: Cecilia Wu